{"id":989175,"date":"2025-04-28T12:53:00","date_gmt":"2025-04-28T10:53:00","guid":{"rendered":"https:\/\/promopack.es\/custom-branded-merchandise-for-companies\/"},"modified":"2026-10-27T10:51:27","modified_gmt":"2026-10-27T09:51:27","slug":"custom-branded-merchandise-for-companies","status":"publish","type":"post","link":"https:\/\/promopack.net\/en\/custom-branded-merchandise-for-companies\/","title":{"rendered":"What merchandise to order for your business and how to pay less"},"content":{"rendered":"<div class=\"vgblk-rw-wrapper limit-wrapper\">\n<p>If you&#8217;re wondering what merchandise to order, stick to the kind people actually use: apparel, caps, pens, mugs and bottles, tote bags, backpacks and notebooks, chosen for real use rather than from the catalogue. To pay less, define the specification, compare like-for-like quotes and ask for a sample. If you already have a quote, Promopack cuts it by at least 10% at the same quality and replies within 48 business hours.<\/p>\n<h2>What merchandise to order so it actually gets used?<\/h2>\n<p>There&#8217;s a simple rule: a promotional item only works for your brand while someone has it to hand. That&#8217;s why the products that work best are those used daily or repeatedly. This is the list we see most often in company orders:<\/p>\n<ul>\n<li><strong>Apparel<\/strong>: T-shirts, polo shirts, sweatshirts and caps. The item with the most visibility per unit, and the one that depends most on the quality of the base garment. More detail in <a href=\"https:\/\/promopack.net\/en\/merchandise\/custom-apparel\/\">custom apparel<\/a>.<\/li>\n<li><strong>Caps and workwear<\/strong>: embroidered caps for teams and events, and uniforms worn every day. See <a href=\"https:\/\/promopack.net\/en\/merchandise\/custom-caps\/\">custom caps<\/a> and <a href=\"https:\/\/promopack.net\/en\/merchandise\/custom-workwear\/\">custom workwear<\/a>.<\/li>\n<li><strong>Pens<\/strong>: the low-unit-cost classic. It works if it writes well; if not, it ends up in a drawer. We explain it in <a href=\"https:\/\/promopack.net\/en\/merchandise\/custom-pens\/\">custom pens<\/a>.<\/li>\n<li><strong>Mugs and bottles<\/strong>: they stay on a desk for months. See <a href=\"https:\/\/promopack.net\/en\/merchandise\/custom-mugs-and-bottles\/\">custom mugs and bottles<\/a>.<\/li>\n<li><strong>Tote bags<\/strong>: they get reused and go out onto the street. See <a href=\"https:\/\/promopack.net\/en\/merchandise\/custom-tote-bags\/\">custom tote bags<\/a>.<\/li>\n<li><strong>Backpacks and umbrellas<\/strong>: they go everywhere with the user and offer lots of branding space. See <a href=\"https:\/\/promopack.net\/en\/merchandise\/custom-backpacks\/\">custom backpacks<\/a> and <a href=\"https:\/\/promopack.net\/en\/merchandise\/custom-umbrellas\/\">custom umbrellas<\/a>.<\/li>\n<li><strong>Notebooks and stationery<\/strong>: essential for training, trade shows and onboarding. See <a href=\"https:\/\/promopack.net\/en\/merchandise\/custom-notebooks-and-stationery\/\">custom notebooks and stationery<\/a>.<\/li>\n<li><strong>Tech<\/strong>: USB drives, power banks and cables. High perceived value, and a high unit cost too. See <a href=\"https:\/\/promopack.net\/en\/merchandise\/custom-tech-and-usb\/\">custom tech and USB<\/a>.<\/li>\n<\/ul>\n<p>You&#8217;ll find every category under <a href=\"https:\/\/promopack.net\/en\/merchandise\/\">custom branded merchandise for businesses<\/a>.<\/p>\n<h2>How do you choose the item for your goal?<\/h2>\n<p>A gift for an important client isn&#8217;t the same as a mass giveaway at a trade show. Before ordering, answer three questions: who receives it, at what moment and how long you want it to last. With that, the table below points you in the right direction.<\/p>\n<table>\n<thead>\n<tr>\n<th>Goal<\/th>\n<th>Items that fit<\/th>\n<th>What to prioritize<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>Trade show or event with large crowds<\/td>\n<td>Pens, bags, lanyards, small notebooks<\/td>\n<td>Unit cost and fast delivery<\/td>\n<\/tr>\n<tr>\n<td>Employee welcome<\/td>\n<td>Sweatshirt or T-shirt, bottle, notebook, presentation box<\/td>\n<td>Perceived quality and brand consistency<\/td>\n<\/tr>\n<tr>\n<td>Client gift<\/td>\n<td>Insulated bottle, desk set, premium apparel<\/td>\n<td>Durability and packaging<\/td>\n<\/tr>\n<tr>\n<td>Team uniforms<\/td>\n<td>Polo shirts, T-shirts, aprons, caps<\/td>\n<td>Sizing, washing and embroidery<\/td>\n<\/tr>\n<tr>\n<td>Marketing campaign<\/td>\n<td>An item linked to the message (a mug for coffee, a bag for shopping)<\/td>\n<td>Fit with the campaign<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>If the merchandise goes inside a branded box or bag, the packaging is part of the gift. In <a href=\"https:\/\/promopack.net\/en\/merchandise\/merchandise-packaging\/\">merchandise packaging<\/a> we explain which formats are used to present kits and welcome kits.<\/p>\n<h2>What determines the price of merchandise?<\/h2>\n<p>The unit price depends on five factors, and it&#8217;s worth keeping them in view when you compare quotes:<\/p>\n<ol>\n<li><strong>The base product<\/strong>: quality of the fabric, plastic or metal. It&#8217;s the largest cost and the least visible in a quote.<\/li>\n<li><strong>The decoration method<\/strong>: screen printing, pad printing, embroidery, laser, sublimation or digital transfer. Each has a fixed set-up cost (screens, plates, embroidery programming) and a per-unit cost.<\/li>\n<li><strong>The number of colours and positions<\/strong>: each extra colour or side adds set-up and machine time.<\/li>\n<li><strong>Quantity<\/strong>: fixed costs are spread over more units, which is why the price per piece falls as the run grows.<\/li>\n<li><strong>Extras<\/strong>: individual bagging, labelling, packaging, shipping and rush lead times.<\/li>\n<\/ol>\n<h2>How do you pay less without lowering quality?<\/h2>\n<p>The most reliable way to save is to compare quotes on the same specification: same base product, same method, same colours, same quantity and same delivery terms. When quotes aren&#8217;t comparable, the cheapest one is usually cheap because it cuts something you don&#8217;t see until the order arrives.<\/p>\n<p>This is where Promopack fits in: if you already have a merchandise quote, you upload it on the form and within 48 business hours you get the same product, with the same method and the same quantity, at least 10% cheaper. If we can&#8217;t improve it, we tell you and it costs nothing. Before production, you can order a physical sample, paying only its cost.<\/p>\n<p>Promopack isn&#8217;t the best option if you need just a few loose units for a one-off gift or want to explore ideas with a configurator; in that case, an online promotional gifts store with a configurator is a quick fix. If you have no previous quote, you can <a href=\"https:\/\/promopack.net\/en\/new-quote\/\">request one from scratch<\/a>.<\/p>\n<h2>Which mistakes make custom merchandise more expensive?<\/h2>\n<ul>\n<li>Ordering without vector artwork: the logo has to be redrawn, which delays production.<\/li>\n<li>Choosing the method by price rather than by material: a transfer on technical polyester or screen printing with gradients cause problems.<\/li>\n<li>Leaving packaging and shipping out of the comparison.<\/li>\n<li>Ordering in a rush: express lead times are paid for in production and shipping.<\/li>\n<li>Changing items every campaign: repeating the same product lets you reuse screens, plates and embroidery programmes.<\/li>\n<\/ul>\n<h2>In short<\/h2>\n<ul>\n<li>The merchandise that works is the kind used every day: apparel, pens, mugs and bottles, tote bags, notebooks.<\/li>\n<li>Price depends on the base product, the method, the colours, the quantity and the extras.<\/li>\n<li>To save, compare quotes on the same specification and ask for a sample before production.<\/li>\n<li>Promopack cuts an existing merchandise quote by at least 10% at the same quality and replies within 48 business hours.<\/li>\n<li>Physical samples are charged at cost only.<\/li>\n<\/ul>\n<p>If you already have a merchandise quote from your usual supplier, <a href=\"https:\/\/promopack.net\/en\/quote\/\">upload it here<\/a> and within 48 hours we&#8217;ll tell you how much you can save on the same order.<\/p>\n<h2>Frequently asked questions<\/h2>\n<h3>Which merchandise items give the best balance of cost and visibility?<\/h3>\n<p>Frequently used, long-lasting ones: tote bags, mugs, bottles and apparel. A pen is cheaper per unit, but its useful life is short. For a mass giveaway, a pen or a bag; for a gift that lasts, a bottle or a sweatshirt.<\/p>\n<h3>Can I get the same merchandise cheaper without changing the product?<\/h3>\n<p>Yes, if you compare on the same specification. That&#8217;s exactly how Promopack works: it takes your current quote and offers the same product, method and quantity at least 10% cheaper, with a reply within 48 business hours and an at-cost sample beforehand.<\/p>\n<h3>What do I need to send to get a merchandise quote?<\/h3>\n<p>Your logo in vector format, the product or products you want, decoration colours, quantities and delivery date. If you already have a quote from another supplier, that document is enough to get started.<\/p>\n<\/div>\n<p><!-- .vgblk-rw-wrapper --><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Which merchandise items really work, how to choose them based on use and how to lower the quote without losing quality.<\/p>\n","protected":false},"author":1,"featured_media":989318,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[80,66],"tags":[],"class_list":["post-989175","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-merchandise-blog","category-prices-and-savings"],"_links":{"self":[{"href":"https:\/\/promopack.net\/en\/wp-json\/wp\/v2\/posts\/989175","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/promopack.net\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/promopack.net\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/promopack.net\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/promopack.net\/en\/wp-json\/wp\/v2\/comments?post=989175"}],"version-history":[{"count":3,"href":"https:\/\/promopack.net\/en\/wp-json\/wp\/v2\/posts\/989175\/revisions"}],"predecessor-version":[{"id":989495,"href":"https:\/\/promopack.net\/en\/wp-json\/wp\/v2\/posts\/989175\/revisions\/989495"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/promopack.net\/en\/wp-json\/wp\/v2\/media\/989318"}],"wp:attachment":[{"href":"https:\/\/promopack.net\/en\/wp-json\/wp\/v2\/media?parent=989175"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/promopack.net\/en\/wp-json\/wp\/v2\/categories?post=989175"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/promopack.net\/en\/wp-json\/wp\/v2\/tags?post=989175"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}